Cher Lloyd Biography

Name : Cher Lloyd

Date of Birth : 28 July 1993, Malvern, Worcester, England, UK

Height : 5' 2" (1.57 m)

Occupations : Singer, songwriter, rapper

Cher Lloyd (born 28 July 1993) is a English singer and rapper from Malvern, Worcestershire who rose to fame from her part in the reality TV series The X Factor. Lloyd released her debut single, Swagger Jagger, on 31 July 2011 and it reached number one on the UK Singles Chart on 7 August 2011. Her debut album was released on the 7th of November 2011. After the final of The X Factor it was announced that Lloyd had been signed by SYCO MUSIC. Songwriter Autumn Rowe and producer RedOne worked on her debut album, scheduled for release in November 2011. The debut single, Swagger Jagger, received its first airplay on 20 June after it had been leaked onto the internet on 15 June however, this version was later confirmed as only the demo of the track on Lloyd's Twitter account.

After the X Factor, Cher was soon snapped up by Simon Cowell’s record label, Syco. But rather than propel her down an obvious pop route, they encouraged Cher to follow her musical instincts. It was a fascination with discovering new music that led Cher to her career path of choice.Tuning into stations like 1Xtra and Youtube phenomenon SB:TV, the Worcester born singer was instinctively interested in seeking out new sounds

After surfing the net for hours checking out blogs, digital radio and Youtube, she stumbled across people doing their own versions of songs, which sparked her own innate interest in performing. Inspired by UK underground acts like JME, Wiley and Bashy as well as established Americans artists like Nicki Minaj, Gwen Stefani, Fergie and Lil Wayne, Cher decided that she wanted to be singer who also rapped and began practicing relentlessly at home in her bedroom.

Cher is undoubtedly the poster child for alternative urban pop this summer. Balancing the fine line between commercial and credible, the genre-baiting, tempo-twisting first single, “Swagger Jagger”, with its nagging nursery rhyme motif, euphoric airhorns and playfully assertive wordplay, introduces Cher as someone who might have one eye on the charts but who is also unafraid to experiment.

She entered the X-Factor auditions in 2008 and 2009, singing ballads and was turned away. She settled for studying performing arts at Dyson Perrins CE Sports College. In 2010 she auditioned again and wowed the judges by singing Keri Hilson’s version of Turn My Swag On, and the clip of the audition on YouTube got over 13 million views. Controversy struck at the judges houses stage of the X-Factor.